Every year St George’s Church hosts several festive services which aim to reveal the Christmas story in a fresh, thematic way. As part of the staff team I was involved in creating the celestial campaign known as ‘The Search’.
The narrative of The Search drew upon a set of messages to cater for multiple audiences and services throughout the season.
The first of these messages invited millennials to 'Look Beyond' their expectations of Christmas by shining an altogether different light on the subject matter. Here the commonly sedate Star of Bethlehem was reimagined as a pulsing supernova, capturing the vastness of space in the light of the explosion's final spark.
The second narrative of The Search encouraged families to 'Look High/Look Low' and discover the 'stars' of the nativity story. Drawing inspiration from bygone constellation maps, the design encourages a closer look at the familiar, from the lofty to the lowly. This idea is furthered by the dot-to-dot (star-to-star) construction of the brand's main typeface.
The services were promoted through a range of online and offline formats including invitation cards and social media content.
A range of starry backdrops and animations were created to support daily teasers promoting the StG's Contemporary Carols concert, which helped garner an organic reach of over 5,000 people on Facebook.
The final part of creating The Search involved collaborating with a team of artists to transform the interior of the church. This led to the production of a large telescope, multiple stars and a banner produced with fluorescent markers to glow above the light of a UV canon.
