Over the course of a year at Sublime we worked with The Salvation Army’s Older People’s Ministries team on a number of projects. One such rewarding piece was a national campaign to raise awareness of the damaging nature of scams and fraud.
As the main lead on the project, my role was to produce the campaign collateral in a format that would be impactful and easily understood, particularly for the vulnerable and elderly. This meant a focus on printed materials such as flyers and posters, as well as information slides that could be presented within communities.
As well as detailing the effects of fraud, the materials offered support and advice to those who feel they may have been targeted. This included a removable sticker which could be kept for later reference.
