All-in-one

Broadcast Bionics are a broadcasting technology company and the industry standard in audience engagement and communication for radio. In 2019, Sublime were given the opportunity to work on Bionics’ latest showstopper - Caller One. As the lead on the project, my role was to work with the client in crafting the identity and UI experience.

Caller One was created to offer a more accessible and affordable alternative for anyone needing to answer, screen and control calls, from podcasters to studio producers. As such it needed a breezier, friendlier feel than its robust, meatier talkshow cousin (Bionic Studio) while still working within the core brand.

Our solution was an identity that uses the Bionics brain and allows for future growth of One family products.