Brand identity for Breathe Rota.
Breathe
Shifting Gears
Breathe is a cloud-based people management company that provides solutions aimed at SMEs. I contributed to the development of Breathe Rota, a people scheduling app designed to streamline shift management.
Services
Brand Identity
Brand Architecture
Brand Development
Campaign
Motion Design
Video showing the revamped Breathe brand architecture.
The Shift
Originally briefed as a standalone product, Rota was intended to be Breathe’s first venture into the shift management market, requiring a distinct identity and campaign collateral for its launch. However during the project, testing revealed the need to leverage Breathe’s brand recognition to enhance the product’s impact.
Concept for Breathe Rota’s ‘Make the Shift’ campaign.
Full Gear
Shifting gears from a product separate from the Breathe brand, the project became a broader brand architecture exercise in order to properly integrate Rota under the Breathe banner. The final identity structure clearly defines Breathe’s existing HR offer and uses colour to identify and expand the suite to include new products.
First example of an advertisement banner for Breathe Rota.
Second example of a campaign advertisement for Breathe Rota.
