Campaign identity for The Search.
St George’s Church
Look Closer
Every year St George’s Church hosts festive services which aim to reveal the Christmas story in a fresh way. As part of a team I played a key role in developing the celestial campaign known as “The Search,” taking charge of its art direction.
Services
Art Direction
Campaign Identity
Social Media Assets
Print Design
Motion Design
Looking Ahead
Each of the main services are geared towards distinct audiences, requiring the campaign identity to resonate with both families and students—often simultaneously. Additionally, a cohesive thematic thread needed to be woven throughout that could be taken into the services themselves.
The first campaign message of The Search.
Look Beyond
The narrative of The Search centred around the theme of ‘look.’ The first message encouraged millennials to look beyond their expectations of Christmas by shining an altogether different light on the subject matter. Here the commonly sedate Star of Bethlehem was reimagined as a pulsing supernova, capturing the vastness of space in the light of the explosion's final spark.
The second campaign message of The Search.
Look High, Look Low
The second part of the narrative invited families to look high and look low in discovering the 'stars' of the nativity story. Drawing inspiration from bygone constellation maps, the design encourages a closer look at the familiar, from the lofty to the lowly. This idea is furthered by the dot-to-dot (star-to-star) construction of the brand's main typeface.
A spoken word prologue for The Search.
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