Brand identity system for Breathe’s event roster.
Breathe
Elevating
Breathe Events
Although known for their HR product, Breathe is also passionate about connecting people through events. To enhance this engagement, they needed a branding system that could adapt each year while maintaining clarity. I helped create a flexible identity system that ensures coherence in branding future events within the core guidelines.
Services
Event Branding
Social Media Design
Presentation Slide Deck
Print Design
Event Buzz
The final identity utilises the Breathe cloud in a new patterned way to distinguish this activity from Breathe’s products and corporate brand. Each event follows a typographic lockup system that allows room for future additions, as well as changes in event themes from year to year.
Key events such as Breathe’s Partner Summit and Customer Conference, were catered for through a range of applications including presentation slides and programmes. In addition, celebrated partners were supplied with social media assets for self-promotion.
